On this page you will find a list of original terms and phrases coined by Monica as well as an ever growing glossary of propaganda related terms.
Click here for a complete list of original Monicaisms and their definitions 🙂
This page will be updated frequently. By clicking on the terms that are clickable, you can see a detailed description and examples of that particular term. Also, the term “Propaganda” is defined in many ways. That’s why it’s defined multiple times on here. I’ll be adding more definitions of the term as I come across them in my bookshelf.
Atrocity Propaganda 
Borked (From, The Smear, by Sharyl Attkisson) – Getting borked means becoming the unfortunate target of an unfair, relentless, organized character assassination.”
Engineering of Consent 
Smear (From, The Smear, by Sharyl Attkisson) – An effort to manipulate opinion by promulgating an overblown, scandalous, and damaging narrative. The goal is often to destroy ideas by ruining the people who are most effective at communicating them.
Transactional Journalism: (From, The Smear, by Sharyl Attkisson) – Transactional journalism refers to the friendly, mutually beneficial relationships that have developed between reporters and those on whom they report. It’s when the relationships cross a line beyond chumminess and the players strike clandestine business deals, whether formally or implicitly, to report on people and topics a certain way. (Click link to see example)
Propaganda (From, Channels of Propaganda, by Michael Sproule)

  • The work of large organizations or groups to win over the public for special interests through a massive orchestration of attractive conclusions packaged to conceal both their persuasive purpose and lack of sound supporting reasons. The covert orchestration of key communication channels by self-interested persons and groups.

Propaganda  (From, Propaganda, by Edward Bernays) – Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group….The important thing is that it is universal and continuous; and in its sum total it is regimenting the public mind every bit as much as an army regiments the bodies of its soldiers.
Propaganda (from, The Fine Art of Propaganda, by Alfred McClung Lee)  – Expression of opinion or action by individuals or groups deliberately designed to influence opinion or actions of other individuals or groups with reference to predetermined ends.
Propaganda (from, Techniques of Propaganda & Persuasion, by Magedah E. Shabo) – In order to qualify as propaganda, a message must meet the following criteria:

  • persuasive function
  • sizeable target audience
  • representation of a specific group’s agenda
  • use of faulty reasoning and/or emotional appeals.

White Propaganda (from, Propaganda & Persuasion, by Jowett & O’Donnell)  – White propaganda comes from a source that is identified correctly, and the information in the message tends to be accurate. White propaganda attempts to build credibility with the audience, for this could have usefulness at some point in the future.
Black Propaganda (from, Propaganda & Persuasion, by Jowett & O’Donnell)  – Black propaganda is when the source is concealed or credited to a false authority and spreads lies, fabrications, and deceptions…..The success or failure of black propaganda depends on the receiver’s willingness to accept the credibility of the source and the content of the message.

  • “Even allies target friendly nations with black propaganda. British intelligence operations attempted to manipulate the United States to go to war in the 2 years before Pearl Harbor was attacked. British Security Coordination (BSC) established itself in New York City’s Rockefeller Center for covert action techniques. They wrote stories that were fed to the New York Herald Tribune about Nazi spies in American and infiltrated WRUL, a radio station in New York. BSC subsidized the radio stations and furnished it with material for news bulletins and specially prepared scripts for talks and commentaries.

Grey Propaganda (from the book Propaganda & Persuasion, by Jowett & O’Donnell) – Grey propaganda is somewhere between white and black propaganda. The source may or may not be correctly identified, and the accuracy of the information is uncertain.

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